HOW WE WORK - From idea to creation
OUR SERVICES
We act as both a strategic and creative resource for our clients. We align vision and inspiration with business objectives at every step of the way, and create a clear process that gets strong results. We work with clients on a one-off or ongoing project basis, as well as on a long term retainer basis.
The Brand Foundation and DNA
We uncover the core essence of your brand through strategy, insight, and guided exploration. This foundation informs every creative choice and establishes a clear, meaningful direction for growth.
We craft identity systems that feel intentional, refined, and built for long-term impact. Whether creating a brand from the ground up or elevating an existing one, we shape a cohesive identity that aligns with your purpose and positions you for success. Our focus is on developing brands that feel authentic, visually compelling, and unmistakably yours.
STRATEGY | BRAND EXPLORATION | BRAND TONE | CREATIVE DIRECTION
Identity Creation
We translate your strategic foundation into a distinctive visual world that expresses who you are with clarity and confidence. Every design decision is rooted in meaning, ensuring your identity feels cohesive and considered.
Through a crafted system of logos, typography, colour, and visual assets, we build an identity that elevates your brand across every touchpoint. The result is a visual language designed for longevity—refined, flexible, and unmistakably aligned with your vision.
GRAPHIC DESIGN | BRAND GUIDE | BRAND BOOK
Digital Presence
We transform your brand into an elevated online experience through thoughtful UX, clear storytelling, and beautiful, intentional design. Your website becomes a space that reflects your identity and communicates your message with impact.
From structure to visuals to functionality, we create a digital home that supports your goals and engages your audience with ease. The experience is built to feel polished, intuitive, and strategically aligned with your brand’s long-term growth.
WEBSITE | NEWSLETTERS | BRAND ASSETS | ADVERTISEMENT | SOCIAL MEDIA
Brand Application
We extend your identity across the materials and touchpoints that carry your brand into the world. Each asset is crafted to maintain consistency, strengthen recognition, and support your communication needs.
From social content and presentations to packaging and marketing design, we ensure your brand is expressed with clarity and cohesion. This is where your visual language becomes living, practical, and seamlessly integrated into everyday use.
PACKAGING | CAMPAIGNS | LOOKBOOKS | INVITES | PR ASSETS
about
Mercer and Grand is a design studio for forward-thinking fashion, beauty, tech, and lifestyle brands. Founded in 2014 by Creative Director Jessica Johansson, Mercer and Grand works with start-ups to established brands – creating, refining and building a brand’s cohesive presence. Passionate about finding the best tools to execute content driven visuals, design and web development, the studio works as a creative partner in all aspects of branding, bringing visual identities to life through thoughtfully crafted print and digital implementations.
She began her career at a leading Swedish brand experience agency before moving to New York, where she spent several years working at creative agencies. Now based in Amsterdam as a creative consultant, she has collaborated with clients including Surface Magazine, Stylein, Nelly.com, Gen Art, Bisococo, Patriksson Communications, Neuhaus PR, Amsale New York, Rivage and Rise Art. She brings extensive experience and a strong network across agencies and brands, producing standout work for digital, web and print.